DALLAS —March 31, 2004— Cirro Energy^™, one of the rising stars in the Texas electric industry, has signed M. Bruce Evans, one of the most sought after customer service experts in the business, to its executive team. As vice president of Customer Relations, Mr. Evans will manage Cirro’s growing customer service operations.

“Cirro Energy is known for its superb customer service, as well as its exceptionally competitive rates,” said Cirro CEO Tim Rogers. “The company’s significant growth necessitated expansion of our customer service department to match the demand for our offering, and we were fortunate to attract an industry leader like Bruce Evans. He brings extensive experience from some of the most prestigious companies in the marketplace to our team of entrepreneurial executives. With Bruce’s industry insight, Cirro’s customer service will continue leading the deregulated Texas electricity market for years to come. Cirro plans on utilizing Bruce’s breadth of knowledge and anticipates that his contributions will span across the entire company.”

Mr. Evans has over 25 years of operational and management experience in the energy industry. He led Central Power and Light as president and guided American Electric Power’s Energy Services division as vice president. He also served as VP of Customer Relations at Central and South West Services after acting as district manager and customer service supervisor for West Texas Utilities.

Cirro – Bruce Evans Joins Cirro Energy’s Executive Team

Mr. Evans joins Cirro Energy after serving as founder and CEO of North Star Strategic Management Consulting, where he defined the functionality, capabilities and competencies required to catapult Customer Services and Information Technology organizations into “best” service providers. His experience includes consulting to companies such as TXU and developing road maps of customer care initiatives designed to improve service perceptions for Deloitte Consulting.

“While working with competing organizations in this industry, I grew to admire Cirro Energy as one of the most dynamic companies in the marketplace,” stated Mr. Evans. “Cirro Energy is committed to providing its customers with quality service, low rates and flexible products. Through my experience, I’ve developed a great understanding of the processes and potential pitfalls every company faces when maturing a Customer Service organization; I look forward to contributing that experience to the success of Cirro as part of its management team.”

Bruce Evans earned a BBA in Finance from Hardin Simmons University and completed the Advanced Management Program from Harvard University. During his distinguished career, Mr. Evans has served on many critical corporate, government and non-profit boards; he was appointed to the Texas Strategic Economic Development Planning Committee by George W. Bush and also served with numerous charitable organizations in the Southwestern United States.

Mr. Evans officially joined Cirro Energy as of April 1, 2004. He is based in the company’s Dallas, Texas, call center.

About Cirro Energy 
Cirro Energy brings a new, smarter approach to utility services. Led by a management team with successful experience in deregulated markets, Cirro is founded on the principles of delivering superior customer service and savings. The customer-focused and service-oriented company provides utility services – including electricity, telecommunications and Internet access – to residential and business customers across Texas. For more information on Cirro, visit www.cirroenergy.com or contact Scott Black at (214) 520-3430 ext. 303.

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